Brand Identity
#Vietnamese culture #leisure lifestyle
Dec 2017 - Mar 2018, Taiwan
#Vietnamese culture #leisure lifestyle
Dec 2017 - Mar 2018, Taiwan
Mu Viet
Wowprime Corp is the largest restaurant group in Taiwan. They asked us to help build a new brand – a Vietnamese themed restaurant. In recent years, Taiwan’s constituent population has more and more immigrants coming to Taiwan, most of which are Vietnamese. The Vietnamese food culture has gradually been introduced to Taiwan. Among them, because of Vietnam’s geographical location, their diet is classified as a light and healthy diet. Taiwanese are also very fond of it. It is a source of opportunity that WowprimeCorp hopes to take ahold of. One of Taiwan's first chains of fashionable Vietnamese restaurants to mainly attract young working people, and to reverse the impression that everyone is backward and conservative in Southeast Asia!
My role
Project executive in transform Design Studio - Market research, - Customer relationship - Marketing promotion |
Client
Wowprime Corp |